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JHong's avatar

This is so important. And especially daunting if you’re trying to change how your *team* has been treated historically. My challenge: stop treating marketing like a fast food counter. Don’t just pull up and “order.”

Andrew Barban's avatar

Nice post, Jennifer. The way work identities get formed under old conditions and then quietly frozen is something I have seen and experienced many times.

One thing I've learned from my experience is that even when someone does this work well, the system does not always update its view of them. Sometimes it is not the company, but a specific team or manager that learned an older version and keeps referencing it.

I have seen people make fundamental changes and only have them fully recognized after moving to a new team or reporting line, not because the change suddenly worked, but because the audience was new. Same behavior, different read.

It does not take away from your message. If anything, it explains why reinvention sometimes leads to renewal where you are, and other times to a move that finally lets the new version be seen.

In all your changes you describe, how did these land for you?

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